Marketing Plan - Individual

Promotional/distribution strategies Research

Promotion both includes advertising as well as publicity.

Publicity consists of all promotional ventures apart from advertising which is paid space i.e. and advert in a magazine. Publication comprises of things such as reviews in magazines which are free, however the review may be negative which will only damage the promotion of the production. Publicity includes interviews with the cast and director, another free element to the distributors of the production. Distribution is the marketing of films in movie theatres.

Promotion must give a good, and more importantly the correct impression in order to attract an appropriate audience

Advertising:

TV

Radio

Newspapers

Magazines

Trailers

Posters

Billboards

Website

Festivals

Marketing Strategies;

Show Reel:

A effectively organised and professional show reel either of a montage of work or the entire film to present to the viewer.

Trailers:

Short clips from the film can be put together in a specific sequence in order create a trailer that will attract audiences. The trailer should be shown on the productions website, any film website, and social networking sites, as this will help word of mouth.

Press Kit:

This is the sheet of information that will tell the press everything they need to know to write their reviews.

- Film title and directors name

-Cast and crew list

-Synopsis

-Duration

-Date of production

-Country of origin

-Original format

- Log line

- Synopsis

-Funding and production details

-Copyright details

-Contact details

Stills and Postcard:

Stills ans Postcards are images that are used to represent the film. Postcards with a strong image, bold colours, or a high resolution grab the attention of potential audiences. A still to represent the film can either be a significant object i.e. for a film about knife crime you could have a still of a knife. Another option is to have a still of the actor to represent the theme of the film.

Tapes and DVDs

Tapes and DVDs are used to show at festivals. DVDs are the most commonly used format but they can vary depending on which festival. Common formats include Quicktime, DigiBeta, Beta SP, MiniDV, DVCam, AVI or DVD. Its important to find out which format exhibitors use so your production will be able to be viewed. It is common practice to show your film at a screener. A screener is when people can view the film in advance, which creates publicity amongst critics.

A DVD screener should consist of:

- the films name

- length of film

- your name, address and contact details

- aspect ratio i.e. 16:9

- image still of film

Individual Marketing Campaign:

Stills and Postcards

As our film is self financed we can not afford to make posters in order to promote the film, so instead we would use postcard which are cheaper and easier to circulate. The postcards will have the URL of the video's website and other contact details in the space where the address would go.

Tapes and DVDs:

Normally a email a standard DVD to festivals because emailing in different formats can be a risk as it may not be the format the festival uses. However as it is a self financed film it would be more cost effective to email the URL of the video to the festivals.

Press Kit:

To make the press kit more entertaining/different all the information normally found in a typical press kit could be put on a postcard with an image of the film on the back.

Film Festivals: